I photographed my teeth on day one and day seven and the difference is unreal. No sensitivity at all, which is the whole reason I'll keep buying these.
1 / 9
Purple PAP+ Whitening Strips.
Dentist-level white. Zero sensitivity.
Get dentist-level white teeth without pain.
PAP+ formula, peroxide-free, results in 7 days.
PAP+ oxidises coffee, tea and wine stains without peroxide — so you get real, visible whitening with no burning, no zingers and no enamel damage. Dentist-grade chemistry, gentle enough for daily use.
Peroxide-free means no sensitivity for gums or enamel. Safe for sensitive teeth, crowns and veneers. The dry-application strips grip firmly and won't slide while you wear them.
1 Box = a full 7-day course (14 strips, upper + lower). Dry-application — no trays, no lights, no mess. Choose 1 box to try it or 2 boxes to keep your smile topped up.
"Three shades whiter in a week and not a single zing. I'd tried peroxide strips before and they wrecked my gums — these are a completely different experience. I'm never going back."
Whiter teeth. None of the pain.
PAP+ is the whitening world's gentle upgrade — all the brightening of professional treatments, with none of the sensitivity peroxide leaves behind.
Two kinds of white.
PAP+ oxidises coffee, wine and tea stains at the source — no abrasives, no peroxide. Wear a strip for the recommended time and let the chemistry do the work, day after day.
Color theory, on your teeth. The purple tone neutralises warm yellow undertones on contact, so your smile reads brighter the moment you peel the strip off — then keeps improving.
Dry. Wait. Smile.
Brighter smiles, zero regrets.
Peroxide strips used to leave my teeth aching for a day. These do nothing but whiten. The purple tint makes them look brighter straight away too — genuinely impressed.
Dry strips that actually stay on. I put them on while doing my makeup and forget they're there. Whiter teeth with basically zero effort. Buying the two-box next time.
Common questions.
No. These strips are peroxide-free and use PAP+, which whitens by oxidation rather than the harsh bleaching peroxide relies on. They're safe for sensitive teeth, gums, crowns and veneers.
Most people notice a visible difference within three days, with full results after the 7-day course. Coffee, tea, wine and smoking stains respond especially well.
PAP+ is a peroxide-free whitening active used in professional treatments. It lifts stains without damaging enamel or causing the sensitivity peroxide is known for — so you whiten gently.
Pat your teeth dry, press the strips on, and they grip firmly for the whole treatment — no slipping, no trays, no lights. Just peel them off when you're done and rinse.
Each box is a full course — 7 treatments (14 strips for upper and lower teeth). Choose two boxes to keep your smile topped up over time or to share with someone.